Sony has come out with a pretty funny video about DSLR users who really shouldn’t be using a DSLR. The campaign is called: DSLR Gear, No Idea.

One has to ask… What is Sony going for here? This is only funny if you know something about DSLRs. The camera they’re advertising is a point and shoot with some fancy features, but they’re pretty much insulting the people they want to buy their camera. Seems like an odd teaser campaign… but it is funny!