anarchyjim

Just saw Tom Hogarty speak at the San Francisco Photoshop User Group. Mostly he was talking about Lightroom (he is the LR product manager), but he also discussed the benefits of converting your RAW files to Adobe’s DNG File Format. He made a pretty compelling argument. If not a somewhat boring one. File formats are just not sexy and exciting no matter how you spin it. :-)

The main benefit of DNG is that it’s an open format in the sense that the specification is publicly available. So even if Adobe were to fail, it’d still be possible for other software developers to read the format. With so many RAW file formats out there (every camera has a slightly different file format), the possibility that the RAW files won’t be accessible sometime in the future is very possible. Still, such a problem is a ways off. So what are the immediate benefits?

The big immediate benefit is that the thumbnail and metadata is built into the format. No more sidecar files that are easy to lose or not copy over when moving your photos around. This benefit alone was enough to convert me to DNG. While I don’t care about the thumbnail files, I’ve definitely had to redo my RAW settings due to not copying over an .xmp file. Stupid mistake, sure, but something that should be avoidable in the first place by a well thought out file format.

The DNG files are also smaller by about 25-33%. So that makes them easier to backup and transport around. The reason for this, as explained by Tom, is that when you’re shooting the camera is just concerned about getting the images on your card. So the compression is fast, but not as robust as it could be. When you’re creating the DNG file on your regular computer, time isn’t such an issue so a better but slightly slower compression algorithm can be used. All the data is the same.

So I’m a fan and I recommend you take a look at it. It really does seem to solve some very real problems.

—————————-
Jim Tierney
www.digitalanarchy.com
Digital Anarchy
Revolutionary Tools for Photo & Video
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anarchyjim

For all the talk about cheap cameras and everyone becoming a photographer, there certainly seems to be a fair amount of money still being spent on Weddings. Although judging from the success of WPPI and similar tradeshows there are probably more photographers out there than the market can support. However, if you can successfully carve out a niche the money seems to be there. (As with most business, you’re sales and marketing prowess needs to be as good as your photography prowess)

Why do I think that?

>> click to read the rest of this post

—————————-
Jim Tierney
www.digitalanarchy.com
Digital Anarchy
Revolutionary Tools for Photo & Video
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anarchyjim

It’s interesting to see how other companies offer tech support and relating that to our philosophy on it. Not only other software developers, but places we buy from (like Amazon) and hardware that we buy.

Basically, our deal is if you bought it from us, we’ll make sure you’re supported on it. There’s no time limit, support contracts, or whatever. There’s some caveats with this… if new hardware comes along that isn’t supported by an older version, you might have to upgrade to get a working version. It can require a lot of work to support new versions of host apps and new OSes, so we need to charge for upgrades sometimes. But if you bought something and it’s supposed to work on a given system, we’ll support you on it. (this includes stuff that we sold to Red Giant if they’re not supporting it for some reason)

>> click to read the rest of this post

—————————-
Jim Tierney
www.digitalanarchy.com
Digital Anarchy
Revolutionary Tools for Photo & Video
—————————-
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Related posts:

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