Now that Avid has pulled out from NAB and won’t be exhibiting in 2008, here have been a lot of users and other folks wondering what it means and what the industry thinks of it. the immediate reaction of the entire industry was to exclaim, “No shit?” and 2.3 seconds later, after the full import of what that meant hit them, was to call their NAB sales rep and promise all manner of favors if they could move their booth to front and center of the show floor.
Since I’m hardly above such things (”I was young and poor and needed the booth space”), I joined in, attempting to move our Plugin Pavilion into the now vacant space of the Avid Developer Community booth. I even had the person from Avid that managed the ADC to call NAB on our behalf. All that got me was a terse email from our NAB rep saying we would definitely NOT be getting it. It’s the new sport in HD, groveling for Avid’s booth space. Look for it on the LVCC cafeteria monitors (instead of the usual strip club ads).