Macro vs Micro at Microsoft Pro Photo Summit.

Digital Anarchy — that’s me and Jim Tierney — attended the Microsoft Pro Photo Summit this week. It’s a pro-level gathering that we have attended for three years, since the summit’s inception. I’m usually in contact with photographers about limited topics, like how to choose a chromakey screen or problems installing our software, so it’s refreshing to get a macro view of hot topics in the professional world of photography.

Speaking of ‘macro’, the two main topics of the Summit this year dealt with orphaned works and its related topic of internet image piracy, and competing with low-cost ‘micro’ stock sites (mainly www.istock.com). The topic of stock photography was especially succulent since not 24 hrs earlier, Getty Images and Flickr announced a deal of limited reciprocation.

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Primatte Is Flexible & Stylish

My favorite job at Digital Anarchy is finding interesting customers to showcase their use of our products. It’s part detective work, part intuition, part fantastic reveal. I always come out of the experience having enjoyed the unique personality and creativity of the person I’ve worked with over the course of a few weeks

And with that statement… Here are our newest Primatte Chromakey gallery additions: Chris Ruhaak of Heartland Photos & Design (HP&D) and LENNON the Photographer of Los Angeles, CA. Both are very talented, established photographers. Their core businesses have a completely different focus and yet each man has been able to create a studio niche using greenscreen work and Primatte 3.0.

Chris Ruhaak specializes in many traditional kinds of portraiture, from seniors to children to weddings. As seen in the before/after images below, his HP&D studio uses Primatte to spice up the design for real estate business cards.


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