Why 3D TV Is A Gimmick

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Potential 3D content?

I sat next to the manager of the CBS station on a recent flight. Among other things we chatted about 3D TV and it’s purpose (if any) and whether it was just a fad. Particularly since everyone has just upgraded to HD.

HD is the type of technology that lots of people can understand and get behind. It’s ‘un-intrusive’, meaning it just makes everything look better. You don’t notice the technology after viewing it a few times (or until you see an SD show). People watching just see a better picture, so they’re happy, and producers don’t have to dramatically change how they shoot and tell stories, so they’re happy (except for the make-up artists who now really need to cover up those unsightly blemishes and removed tattoos… or they can use Beauty Box :-). Everyone has to buy some new equipment, but otherwise the changes are minimal.

3D is very intrusive. And does anyone really want it? Continue reading Why 3D TV Is A Gimmick

Beauty Box: Make everyone look beautiful.

And we’re back. Digital Anarchy is once again making plugins for After Effects and Final Cut Pro. Our first new product is Beauty Box 1.0, which was released yesterday. In a nutshell, this plugin automatically does skin retouching, which reduces wrinkles and removes blemishes.

If you weren’t able to hire a makeup artists for your shoot, or you just have regular people who look, well… regular, then Beauty Box allows you to do skin retouching without having to go frame by frame. It’s a powerful new plugin that uses face detection and an advanced smoothing algorithms to smooth out the skin while keeping all the other details sharp and in focus.

Of course, we have the privilege of working with beautiful models. But Beauty Box will make everyone look beautiful! Ok, well, maybe not everyone. But if it’s possible, Beauty Box makes it easier to get them there.

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Continue reading Beauty Box: Make everyone look beautiful.