Category Archives: Adobe Photoshop plugins

Party on @ Adobe Creative CS4 launch

Yesterday I went with Jim Tierney, our company president, to the Adobe CS4 Launch event. It was at Adobe’s headquarters in San Francisco, which is where our Digital Anarchy is based also, and perhaps 150 folks were there. Market leaders like authors and studio heads and — ahem — software folks like us. The slogan of Adobe Creative Suite CS4 is ‘Shortcut to Brilliant’ and the theme of this CS4 event was the three categories of improvements that CS4 brings: time-savers, integration and innovation.

The presentations were done really well. All of the presenters were polished and practiced but they seemed to ad-lib just enough to make their words feel real. After two well-chosen talking heads, ‘real’ users like designers and editors came onstage to show off what they’ve done in a week with their new CS4 tools. As the application and media changed, so did the lighting, so for the Photoshop presentation, the lights were blue. For Illustrator and web/interactive design, everything was red. I liked the mood that was set and the enthusiasm was high but not artificially so.

An interesting tidbit from the keynote speaker was that there are over a billion consumers worldwide who will never use a computer to connect to the internet. Their online connection is a mobile device. Makes sense when you count emerging but still rural markets like Africa and India but really, I hadn’t thought about how digital practices differ through the world. The speaker’s point was that this is why the flexibility of the end graphical product is so important now.

On to the Adobe software…

For the Photoshop CS4 presentation, which is what Digital Anarchy now focuses on, the discussion was mainly tool driven. There is a 3D panoramic stitcher that looked pretty cool though I must admit that I haven’t yet explored CS3’s stitching features. Adobe has added content-aware scaling, which decides upon and eliminates unimportant details for smarter scaling.

I was more impressed by the overall integration (yep, one of the three featured topics of the event) within the CS4 suite. Really it seemed to me that many of the strong features of certain apps have been propagated over to other apps, and often that cross-ventilation seems to be with formerly Macromedia functions.

For instance, Illustrator now has a Blob brush that lets you draw and editvector chunks in exactly the same way that Flash always has. Illustrator also FINALLY has the multi-page capabilities that Freehand did over a decade ago. And Flash’s new timeline and inverse schematic animation reminds me a lot of After Effects functionality.

Fireworks was also pretty impressive. I remember hating that app years ago when I taught web design because it felt very isolated from any true workflow. Now Fireworks can baton twirl in utter sophistication with Photoshop and it even saves out interactive PDF’s.

Well, that’s my round-up for now. I can’t wait to sink my fingers into Photoshop CS4 this week. The event presenters were lauding Adobe.tv as the place to go for free training and I intend to check out that site.

regards -Debbie

Digital Anarchy Sells Video Plugins (a letter from Jim)

As some of you know we have sold off our film/video plugins to Red Giant Software to focus on the Photoshop side of our business. For the details you can read the press release here.

We’re pretty excited about this as we’ve got some great ideas for Photoshop and think Red Giant will do a great job of taking care of those of you who’ve been our customers on the video side of things. We feel passionately about all our products and it was a difficult decision to make changes. However, we felt we were stretched too thin trying to handle both film/video and Photoshop. I’ve been talking to Andrew over at Red Giant for some time about doing ’something’ together, so when the decision was made to focus on one side of the company or the other, they were naturally first people to talk to. I’ve known Andrew and Sean over there for quite awhile and they’ve got a great team put together. So I’m confident they’ll be able to support and upgrade the products moving forward. They have some big ideas for many of the products, so I think you’ll be pleasantly surprised by many of the changes and updates they’ll be making over the next few months.

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Primatte Is Flexible & Stylish

My favorite job at Digital Anarchy is finding interesting customers to showcase their use of our products. It’s part detective work, part intuition, part fantastic reveal. I always come out of the experience having enjoyed the unique personality and creativity of the person I’ve worked with over the course of a few weeks

And with that statement… Here are our newest Primatte Chromakey gallery additions: Chris Ruhaak of Heartland Photos & Design (HP&D) and LENNON the Photographer of Los Angeles, CA. Both are very talented, established photographers. Their core businesses have a completely different focus and yet each man has been able to create a studio niche using greenscreen work and Primatte 3.0.

Chris Ruhaak specializes in many traditional kinds of portraiture, from seniors to children to weddings. As seen in the before/after images below, his HP&D studio uses Primatte to spice up the design for real estate business cards.


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