Category Archives: Advertising & marketing

Creating GIFs from Video: The 4K Animated GIF?

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I was at a user group recently and a video editor from a large ad agency was talking about the work he does.

‘web video’ encompasses many things, especially when it comes to advertising. The editor mentioned that he is constantly being asked to create GIF animations from the video he’s editing. The video may go on one site, but the GIF animation will be used on another one. So while one part of the industry is trying to push 4K and 8K, another part is going backwards to small animated GIFs for Facebook ads and the like.

Online advertising is driving the trend, and it’s probably something many editors deal with daily… creating super high resolution for the broadcast future (which may be over the internet), but creating extremely low res versions for current web based ads.

Users want high resolution when viewing content but ads that aren’t in the video stream (like traditional ads) can slow down a users web browsing experience and cause them to bounce if the file size is too big.

Photoshop for Video?

Photoshop’s timeline is pretty useless for traditional video editing. However, for creating these animated GIFs, it works very well. Save out the frames or short video clip you want to make into a GIF, import them into Photoshop and lay them out on the Timeline, like you would video clips in an editing program. Then select Save For Web… and save it out as a GIF. You can even play back the animation in the Save for Web dialog. It’s a much better workflow for creating GIFs than any of the traditional video editors have.

So, who knew? An actual use for the Photoshop Timeline. You too can create 4K animated GIFs! ;-)

animated GIF

One particularly good example of an animated GIF. Rule #1 for GIFs: every animated GIF needs a flaming guitar.

What Does the Creative Cloud Mean to You?

Last month we asked folks to do a survey about the Creative Cloud and how they felt about it. I thought I’d share the results as some of you may also be curious what you’re fellow users are thinking about the Creative Cloud.

Creative Cloud

Keep in mind that the survey was done before Adobe announced the price drop on Photoshop & Lightroom to $10/mo. So the data is already somewhat out of date, but maybe sheds some light on why they dropped the price.

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Why Don’t TV Manufacturers Get It? Stop Making TVs!

It’s been a couple years since I wrote about no one wanting 3D and people wanting Internet enabled TVs. TV manufacturers still don’t seem to get what people want. We either want TVs to be the same passive viewing experience they’ve always been or we want them to be internet devices (or probably both at the same time).

If Apple comes out with a TV, I don’t think it’s hard to guess what it’ll be. It will not be a TV. It will be built from the ground up as an internet device with a big ass screen whose primary use is displaying content.

internet TV, google, apple, apps

There was a survey recently released that said less than 15% of Smart TV owners are using the smart features. This isn’t particularly surprising because most ‘smart’ TVs aren’t very smart, don’t have well thought out apps that take advantage of it, and still want you to use a remote. Why? Because TV manufacturers still think they’re selling TVs.

Let’s go back to what Apple would release… and if they do, all the other manufacturers will go ‘ooohh… that’s how you do it. (And I’ll point out that I’m not an Apple fanboi… but they do have a habit of releasing game changing devices, so I’m using them as an example.)

Anyways…  features of an Apple branded big screen internet device:

Continue reading Why Don’t TV Manufacturers Get It? Stop Making TVs!