Category Archives: Digital Anarchy products

Beauty Box Video 4.0 Released for Avid and OpenFX Apps

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We’re excited to announce that Beauty Box Video 4.0 is now available for Avid and OpenFX Apps: Davinci Resolve, Assimilate Scratch, Sony Vegas, NUKE, and more. This is in addition to After Effects, Premiere Pro, and Final Cut Pro which were announced in April.

Beauty Box Video 4.0 adds real time rendering to the high quality, automatic skin retouching that Beauty Box is famous for. It’s not only the best retouching plugin available but it’s now one of the fastest, especially on newer graphics cards like the Nvidia GTX 980. We’re seeing real time or near real time performance in Premiere Pro, Resolve, and FCP. Other apps may not see quite that performance but they still get a significant speed increase over what was possible in Beauty Box 3.0.

Easily being able to retouch video is becoming increasingly important. HD is everywhere and 4K is widely available allowing viewers to see more detail on closeups of talent than ever before. This makes skin or makeup problems much more visible and being able to apply digital makeup easily is critical to high quality productions.

Beauty Box 4.0 on 4K Footage
Beauty Box will smooth out all skin areas, so blemishes on arms are covered up as well as wrinkles or spots on the face, as you can see in this still from a cooking show.

You can also incorporate masks to limit the retouching to just certain areas like cheeks or the talent’s forehead. (as can be seen in this tutorial using Premiere Pro’s tracking masks)

So head over to digitalanarchy.com for more info and to download a free trial and free tutorials on how to get started and more advanced topics. You’ll be blown away by the ease of use, high quality retouching, and now… speed!

Creative Cloud 2015 and After Effects, Premiere Pro Plug-ins

All of our current plugins have been updated to work with After Effects and Premiere Pro in Creative Cloud 2015. That means Beauty Box Video 4.0.1 and Flicker Free 1.1 are up to date and should work no problem.

Flicker Free 1.1 is a free update which you can download here: http://digitalanarchy.com/demos/main.html

What if I have an older plugin like Beauty Box 3.0.9? Do I have to pay for the upgrade?

Yes, you probably need to upgrade and it is a paid upgrade. After Effects changed the way it renders and Premiere Pro changed how they handle GPU plugins (of which Beauty Box is one). The key word here is probably. Our experience so far has been mixed. Sometimes the plugins work, sometimes not.

Premiere Pro: Beauty Box 3.0.9 seems to have trouble in Premiere if it’s using the GPU. If you turn ‘UseGPU’ off (at the bottom of the BB parameter list), it seems to work fine, albeit much slower. Premiere Pro did not implement the same re-design that After Effects did, but they did add an API specifically for GPU plugins. So if the plugin doesn’t use the GPU, it should work fine in Premiere. If it uses the GPU, maybe it works, maybe not. Beauty Box seems to not.

After Effects: Legacy plugins _should_ work but slow AE down somewhat. In the case of Beauty Box, it seems to work ok but we have seen some problems. So the bottom line is: try it out in CC 2015, if it works fine, you’re good to go. If not, you need to upgrade. We are not officially supporting 3.0.9 in Creative Cloud 2015.

– The upgrade from 3.0 is $69 and can be purchased HERE.

– The upgrade from 1.0/2.0 is $99 and can be purchased HERE.

 

The bottom line is try out the older plugins in CC 2015. It’s not a given that they won’t work, even though Adobe is telling everyone they need to update. It is true that you will most likely need to update the plugins for CC 2015 so their advice isn’t bad. However, before paying for upgrades load the plugins and see how they behave. They might work fine. Of course, Beauty Box 4 is super fast in both Premiere and After Effects, so you might want to upgrade anyways. :-)

We do our best not to force users into upgrades, but since Adobe has rejiggered everything, only the current releases of our products will be rejiggered in turn.

All Installers are Updated for Creative Cloud

We’ve finally got all of our installers updated to recognize Adobe’s Creative Cloud. All of our plugins worked in CC, but you needed to point the installer to the right directory. We weren’t finding it automatically. Now we are! :-)

Actually this only affects the Photoshop Mac installers. The Windows installers look for the last version of the app you installed. If that was CC, then that’s what it would find. The Mac installers look for every installation of the app, so we have to specifically tell it to look for each new version. Probably more info than you wanted, but for those of you, uh, enjoying Creative Cloud… all of our products will install easily.

Speeding Up Beauty Box Video

We’ve come along way from Beauty Box Video 1.0, which was pretty slow. It’s now as fast as any other solution out there, and BB still offers the easiest and highest quality way of doing retouching for HD, 4K, and film. That said, it still requires a render and there are various things that can slow it down. It can really slow FCP X down if FCP isn’t configured correctly.

What should you expect speed-wise from Beauty Box?

A minute of HD video should take from 3-10 minutes to render out on a reasonably fast machine. So let’s discuss how to get those faster speeds. If you have a fast video card (say, the Nvidia 680 in an iMac) and are seeing really slow speeds, make sure you read to the end were we discuss the configuration file BB uses.

After Effects: Beauty Box will render faster in AE than any other host app. This is primarily because of how AE handles multiprocessing. It’s far better than any of the video editing apps. It requires a fair amount of RAM to really take advantage of, but it can run very fast. If it’s possible, we recommend doing the Beauty Box pass in AE, and then bring the intermediary file into your editing app to cut.

Final Cut Pro 7 & X: If you’re using FCP X, turn off background rendering. Background rendering works great with basic filters, but when you have something that’s render intensive like Beauty Box background rendering will bring FCP X to it’s knees. Also, turn off scrubbing. FCP will start caching frames and, again, start rendering multiple frames in the background which will really make FCP sluggish. Generally, we recommend either applying BB first, and then turning it off as you’re editing, OR applying it last. Applying it last is the preferred way. You can take your edit, create a compound clip, and then apply Beauty Box to the compound clip. In FCP 7, a compound clip is called ‘Nest’.

Premiere Pro: Similar in some respects to what happens in Final Cut Pro. It’s not a real-time effects, so it’ll prevent the Mercury engine from rendering in real-time. So, again, you want to apply Beauty Box either before you start editing (and turn it off while you edit) or apply it as the last step after editing and color correction (recommended).

Video Cards: Beauty Box is accelerated using OpenCL. This means it’ll get a massive speed boost from newer Nvidia and AMD video cards. In practice, this speed boost can vary quite a bit. We’ve run into more problems with AMD cards than Nvidia, so we recommend Nvidia cards if possible. Although, usually AMD cards are fine, so it’s not a huge deal. It does tend to be a bit more of a problem on the Mac where Apple creates the drivers. The AMD drivers tend to be more problematic than Nvidia’s. Regardless of which video card you have, we recommend getting the most recent Mac OS (and staying current with updates). Apple rolls driver fixes into the latest OS, so if you’re using an older OS, it’s potentially a problem. If you’re on Windows, you can just download the latest drivers, so it’s less of an issue.

What video card to get?

We still like the Nvidia GeForce GTX 570 as being the best price/performance option out there. For video applications, the Quadro cards don’t offer a lot of benefits. They tend to be slower and you’re paying for features that are more applicable to engineering/3D apps. If you do a lot of 3D work, the Quadro might be a better choice (I don’t do much 3D, so I can’t comment on that). The newer GeForce cards like the GTX 680 and GTX Titan are great, but don’t necessarily offer the speed boost to justify the extra cost. They are faster, so if you’re looking for the absolute fastest card then the Titan or GTX 690 is a great choice. Both cards require a ton of power, so make sure you’ve got a small nuclear power plant as your power supply.

OpenCL Configuration File

Beauty Box creates a special configuration file for the video cards in your system. This makes a file that you can send us that helps us troubleshoot any problems and it also keeps track of whether a given video card is crashing when used with BB. If the video card is always crashing this is a good thing. However, sometimes you’ll have a random one-off crash and BB will disable OpenCL. This will cause a dramatic slowdown in rendering. The solution is to delete the configuration file. BB will then recreate a default file next time it starts and rendering speeds will be back to normal. But you need to know where it is to delete it, so here are the locations:

Windows: Documents\Digital Anarchy\DA_OpenCL_Devices.txt

Mac: Users\Shared\Digital Anarchy\DA_OpenCL_Devices.txt

Happy rendering… :-)

Beauty Box Video 3.0 Released!

The new version of Beauty Box Video for After Effects, Premiere, and Final Cut Pro 7/X is available for purchase or you can download the trial version. We’ve added a number of great new features, first and foremost is greatly improved automatic masking. This allows us to more accurately identify the skin tones and track them throughout the video clip. This means the retouching that Beauty Box does looks better than ever. Here’s an example:

Comparing the automatic mask from Beauty BoxNo automatic mask is perfect, we’re still picking up a bit of the background, but it’s much improved from 1.0

The other big new feature is the addition of preset Styles. It ships with 35 different styles to give your video a wide variety of different looks from a warm glow to a ‘day to night’ look. These are modifiable, so you can adjust the amount of smoothing up or down.

We’ve also improved the shine removal, improved the OpenCL support, so it should be faster on most cards, and made a bunch of other small improvements and bug fixes.

It’s a great upgrade and until June 30th it’s only $59 for Beauty Box 2.0 users ($99 for 1.0 users). New licenses are also on sale for only $149 (save $50!).

To purchase head over to the Digital Anarchy store. If you want to download the free trial and get more info, click here.

Oh, and if you’re wondering what happened to OpenFX support… we’re adding NUKE support and the OpenFX version will be released in a couple weeks. At the same time, we’ll also be releasing a brand new version for Avid systems! You can download the beta of both the OpenFX and Avid builds here.

NAB Trends

What’s Trending at NAB

Around this time of the year, you start seeing a lot of talk about what’s going to be released at NAB. It’s always interesting to look at some of the larger trends that are out there. Of course, what’s trending for Digital Anarchy is Beauty Box 3.0. The photo version just got released (see below) and the video version is not far behind. But beyond that…

NAB Plugins Software After Effects Final Cut Pro

There are some of the obvious ones:

Continue reading NAB Trends

Nvidia GeForce GTX 570 in a Macintosh

All the speed tests we’ve done with Beauty Box on Windows show the Nvidia GeForce video cards to outpace their much more expensive cousins, the Quadros, significantly. A GTX 570 (~$270) is about 25-30% faster than a Quadro 4000 ($800).

Since Beauty Box can involve some render time, we’ve wished that Apple would authorize one of the newer GeForce cards for the Mac. No such luck. So we’re tired of waiting. We took a stock PNY GeForce 570 and put it into our MacPro. And lo! It works!

So… what’d we do and what are the caveats? This was not a 570 with ‘flashed’ ROM. This was just a straight up 570 which we use in one of our PC machines. Nothing fancy. We did need to download a few things:

– Latest Nvidia driver for the Mac, which can be found here: http://www.nvidia.com/object/macosx-304.00.05f02-driver.html

– Latest CUDA drivers for the Mac, which can be found here: http://www.nvidia.com/object/mac-driver-archive.html (as of this writing, v5.0.37 was the latest)

– If you’re using Premiere you need to update the cuda_supported_cards.txt file to add the name of the video card. In this case it would be: ‘GeForce GTX 570’  To do this, you need to go to the Premiere.app file, right+click on it and select ‘Show Package Contents’. Once you do that, this is what you’ll see:

CUDA nvidia opencl adobe premiere macintoshOnce that’s done, you are good to go!

Now that caveats…

Continue reading Nvidia GeForce GTX 570 in a Macintosh

Using Plugins on Multiple Computers

Plug-ins with multiple=So you’ve got two (or 20) computers and you want to use Beauty Box (or whatever) on all of them.

This is always a tricky thing for software developers. On one hand we realize many folks have multiple machines and since they’re only one person, they can only use one machine at a time. We would like to allow them the flexibility of having it on a couple machines. On the other hand, if you’re a studio with multiple machines and multiple people we think that if our software is good enough to be installed and used on all those machines we should be paid for it. Making sure that happens sometimes gets in the way of how a single user is using our plugins.

Companies

When you buy a license of our software, you’re buying it for one user. If you’re a company with multiple machines and multiple artists/editors using those machines, then there’s not much gray area and you need a license for each computer being used. We offer pretty good volume discounts and site licenses for this type of situation, you can contact sales@nulldigitalanarchy.com for pricing.

There is one big exception to this… if you’re using After Effects’ network rendering. You do not need extra licenses for After Effects render nodes. You can install Beauty Box on as many render nodes as you want for free.

People (and, no, companies are not people. I don’t care what the Dread Pirate Roberts says)

If you’re just one person with multiple machines then there’s some gray areas. The software can be installed on a couple machines, but we use the internet to determine if the plugin is being used on multiple computers at the same time. So if you have a desktop and a laptop and you’re using one or the other depending on whether you’re at home or at the office, no problem. You’re good to go.

However, if you’re in your studio/office and trying to use both machines for rendering/editing at the same time, you may run into problems. If so, here’s what you can do:

1)      You can purchase a second license. We do offer discounts for second licenses. Contact sales@nulldigitalanarchy.com.

2)      Use the second machine as an After Effects render node. As mentioned above, you can use Beauty Box on as many render nodes as you want for free. So if the machine is just being used to process frames sent to it from another machine you shouldn’t have any problems.

3)      Our licensing is set up so that you can install on two machines, they just can’t be in use simultaneously.  The way we check this is via the internet. So if you disable the internet connection on one machine, then we can’t check it. This is a hack and technically violates the license. However, since the spirit of the license is for one user, as long as it’s the same person using the machines we’re ok with it.

4)      Render out the Beauty Box clip on one machine while working on another part of your project on the second machine. BB just gets watermarked on the second machine, so it’s still usable.

Like most of you, we’re running a small company. We try to be as flexible as possible, but if you’re making money using our software we would like you to buy the correct number of licenses. Please support the companies that make the tools you use and that help you be successful.

I Feel the Need for Rendering Speed (or Why I Love My GPU)

We’re about to release a free update to Beauty Box Video (2.0.4… look for it next week) and figured it was time to talk about GPUs again. We’re seeing 500-800% speed increase using the GPU on newer graphics cards, especially Nvidia boards which seem to be more stable than AMD or Intel.

(You can get more info on Beauty Box and a free trial version HERE)

GPU accelerated plugin for after effects, Premiere, and Final Cut Pro

So where are we getting these numbers and how do YOU get them?

Continue reading I Feel the Need for Rendering Speed (or Why I Love My GPU)

Makin’ the World an Ugly Place (with Free Plugins)

In case you missed it, last week on Halloween we released a free filter called Ugly Box! The blog post is a little late for Halloween (although they are celebrating it in New Jersey today), but if you’re tired of all the election nonesense, there’s still plenty of time to use it to make Glenn Beck more interesting.

Ugly Box: a free plugin for After Effects, Final Cut Pro, and Premiere to make videos look worse!

You can download it here:

http://www.digitalanarchy.com/demos/ugly.html

I think one of the biggest surprises we had when we released Beauty Box 1.0 was that people kept asking us if it could make people look worse. Considering how much detail you can see on HD and how bad some people looked on HD, I didn’t really think there’d be a need for a filter to do that. But… we give our customers what they want though…

With Beauty Box 2.0, you could set Skin Detail Smoothing to a negative number resulting in, yep, Ugliness! It takes the skin texture, amplifies it and sharpens it making your talent either look a bit older or flat out hideous depending on their skin and the settings. Ugly Box, the fitler we’re releasing for free, let’s you use that aspect of Beauty Box. It’s a bit of a one trick pony, you don’t have all the control you do with Beauty Box, but it can definitely make the folks in your videos look a lot worse.

Anyways, all the details are below, so download it for free and have fun with it! I figured it’d be a great Halloween treat for all you visual effects artists and editors doing last minute scary videos (or election videos…). ;-)

The LA Kings Use Beauty Box Video

We were excited to receive an email from Aaron Brenner, of the LA Kings hockey team, letting us know that they had used Beauty Box Video on a high profile piece they were doing.

An interesting aspect to Beauty Box Video is that it’s difficult to get people to admit they are using it. A LOT of production companies have bought and loved the software but they’re a little shy about singing its praises publicly. Their actor and actress clients aren’t too keen about wanting fans to know they used software to make them (more) beautiful.

This wasn’t a problem for the subjects of Aaron’s production for the Kings. It’s a behind the scenes video of the photo shoot of the LA King’s Ice Girls calendar! Some very beautiful girls who you wouldn’t think would need much retouching.

(Click on the image above to be taken to the King’s site and see the video.)

However, no situation is perfect.

Continue reading The LA Kings Use Beauty Box Video

Beauty Box Photo is a Smash!

Beauty Box Photo has been out for only a few weeks now but we’re really excited by the response from people and the press about it. Angie Taylor gave a great review on her blog, Creative Pro Therapy, as well as Diane Berkenfeld on her blog, Picture-Soup.com.

The example above shows one before/after image with only a little skin correction needed. The example below shows a more extreme example of skin smoothing. The plugin is great for both kinds of situations because it always gives a natural look. Continue reading Beauty Box Photo is a Smash!

William Branson III – Portrait Artist

I recently spoke with William Branson III surrounding our exciting new product release of Beauty Box Photo and were reminded of how much I love his artwork. He is an amazing Portrait Artist and his images really push the limits of photograph vs painting.  Check out his work here: http://www.wbranson.com/

(Both images © William Branson III)

Green screen is everywhere.

Since one week is a decade in internet time, I’m seeing this February post about green screening an eternity too late. But I still think it’s interesting, as is most of the stuff that I find through BoingBoing.net. The movie shown below is the 2009 Virtual Backlot Reel from Stargate Studios.

It’s fascinating — and maybe a bit disturbing — to realize that mundane scenes in TV shows are now regularly treated as visual effects events. Digital Anarchy first developed Primatte Chromakey, our Adobe Photoshop plugin for green screen masking, in mid-2005. At the time, we had to spend a lot of time simply explaining to photographers what ‘green screen’ meant. Five years later, green screen is a recognized entity with information accessible on non-pro sites like ehow.com. The convergence continues!

What Material To Use For Greenscreen?

When we first launched Primatte, we tested a variety of ‘greenscreen’ backgrounds to determine what to recommend. Paper backgrounds turned out to be worst and we had the best luck with a velcro/foam material.

Well… apparently not all paper backgrounds are made equal!

I don’t remember who made the paper background we initially tested. But it was awful. Very reflective and prone to hot spots. We figured all paper would have the same problems. After listening to a talk by another company that does greenscreen software, I decided to revisit this and give Savage Paper’s ‘tech green #46’ a try.

So how’d it fare vs. the foam materail we’ve been recommending since day 1?

Continue reading What Material To Use For Greenscreen?

Final customer love of 2009

I had a very nice email exchange with customer John Gunmann a few months ago. Meant to blog immediately about the talk but other conversations kept piling on top. Figure this topic will be a wonderful final post of 2009. Especially since John was so pleased that he told me to buy a top shelf drink on the Digital Anarchy tab, which perhaps I will do tonight for New Years Eve.

Continue reading Final customer love of 2009

Filling orders is like eating cheesecake.

Last week, we received an order for our Backdrop Designer plugin. On that same day, we received a request to resend a previous purchase of the Backdrop Designer plugin. Since I am Digital Anarchy’s customer service person and our order fulfillment department — as well as blogger extraordinaire — I recognized the name in both emails. The customer already owned Backdrop Designer but was purchasing it again.

This is one of the reasons we hand fill orders. It’s not uncommon for someone to forget he already owns a product. It’s also not uncommon for someone to think she bought the product when really she only downloaded the demo. This was the basis of two different support calls last week.

(By the way, I feel this theory should extend to cheesecake. I should be able taste its sweetness just thinking about eating cake, and therefore save myself the calories.)

072209_cheesecakesm1

Royalty-free cheesecake served up from www.freefoto.com. Cool stuff on that site.

Continue reading Filling orders is like eating cheesecake.

Professional geeks love ToonIt!

A few days ago, I received a great email from a new customer named Mark Edwards. He wrote us a nice note about his purchase of ToonIt! Photo, which is our Adobe Photoshop cartooning plugin, and attached some images to his email.

Mark said, “Thanks for the cool tool. After only a few minutes of playing around with it, I decided to buy it (original and toonit versions of one picture attached). Love it!”

Mark’s ToonIt image:

070809_markedwards-toonsm

Continue reading Professional geeks love ToonIt!

Invigorate yourself.

The 3D Invigorator is our newest Adobe Photoshop plugin for creating 3D logos and other fun 3D graphics. We’ve recently posted some great video tutorials that explain this powerful plugin. Watch new movies that explain the Material Editor, your one-stop shop for prettying up that 3D model, and its interesting texturing options for Textures and Bump Maps.

061309_invigpslogo

We have also added a movie that talks between working in 3D Invigorator’s environment vs. making use of Photoshop’s new 3D capabilities? The difference is pretty vast and we explain it all in this video tutorial.

Continue reading Invigorate yourself.

Find your inner freak.

Just read an article on one of my favorite industry news sites, www.studiodaily.com, which is related to Studio Monthly magazine. It’s about a new SciFi film that uses relatively low budget techniques to tell a story about the futurism of Mexico. The film is Sleep Dealer and the director is Alex Rivera.

I always enjoy reading about people’s hardware and software choices and moreso about their creative decisions. But what I really enjoyed about this article was the final interview question asked of Rivera.

042609_innerfreak

Note: This movie still has been reposted from Studiodaily.com. Continue reading Find your inner freak.

Gamma & other tough, chewy terms

Every time I write a manual for our company, I inevitably stumble upon the need to explain some basic terms. ‘Basic’ isn’t really the correct descriptor because it often implies that something is easy to understand.

For instance, this past week I was writing about a parameter in our ToonIt! Photo plugin. The control is called Lighter Type and the way to describe its Lighter1 option is to say that Lighter1 alters the ‘gamma’ of the source image. Well, I know that ‘gamma’ refers to colors but whew, I get completely lost after that.

A different kind of gamma.

Continue reading Gamma & other tough, chewy terms

Toon the cat! (if she’ll stand still)

I’m doing some product development for our ToonIt! Photo plugin, and wound up playing with some personal photos as source material. Looking at my cat is typically more interesting than iStock and this is a great photo to cartoon. The subjects’ faces are aimed at the viewer and their facial details are very clear. I also like that the background is blurred out in the original. We were photographed in my kitchen and those kinds of environments often don’t look all that interesting, even as a cartoon.

Here’s the result with the ToonIt! defaults rendered out of Photoshop:

030909_debcat-toon-500

Continue reading Toon the cat! (if she’ll stand still)

Digital Anarchy does Aperture!

Yesterday was an exciting one as Digital Anarchy branched out into a new host application: the wild world of Aperture. Our Photoshop plugins ToonIt! Photo and Knoll Light Factory are now available for use in Aperture.

Our president, Jim Tierney, had the disadvantage of working on this product release remotely… from Hawaii. Here are some of his hard-earned Maui test shots for Knoll Light Factory.

His original shot:

The Knoll-infused version:


Continue reading Digital Anarchy does Aperture!

A belated but fun holiday offering.

Digital Anarchy launched our newest product, ToonIt! Photo, just before Christmas. It’s a fun new Adobe Photoshop plugin that’s cartooning software for photos and other graphics.

Unfortunately, the ToonIt! manual took a week longer than the product release. It’s always the little stuff, like forgetting to plug in in the toaster, that trips me up. You can get the ToonIt! Photo manual from here. I apologize for the wait. Writing manuals is _almost_ as difficult as reading them.

The cartoon results for Molotov Cupcake.

Continue reading A belated but fun holiday offering.

Rediscovered treasures: John Riley & Museo Nacional de Costa Rica

Last month, Digital Anarchy had some difficulty with our server, store and site… shudder… and had to change vendors unexpectedly. I’ve been combing through our media ever since, trying to find content that didn’t properly survive the transition.

Which caused me to stumble upon one of my favorite artists in our Primatte Chromakey gallery. John Riley, Ph.D., is a physicist and associate professor who initially contacted Digital Anarchy about some graphics work for which he was using Primatte, an Adobe Photoshop plugin for blue/greenscreen masking.

Continue reading Rediscovered treasures: John Riley & Museo Nacional de Costa Rica

Polaroid is no longer instant.

I read today on the Studio Photography blog that Polaroid will stop producing its instant film. The article rounds up some interesting vignettes about Polaroid aficionados and why they love the medium, but here’s the meat of the news:

“Sixty years after Polaroid introduced its first instant camera, the company’s iconic film is disappearing from stores. Although Polaroid says the film should be available into 2009, this is the final month of its last production year. Eclipsed by digital photography, Polaroid’s white-bordered prints — and the anticipation they created as their ghostly images gradually came into view — will soon be things of the past.”

This discontinuation feels quite sad. Although I don’t use Polaroid anymore, I remember years back when my friends and I would take Polaroids of each other at parties and tape the photos to a window or sliding glass door. By the end of the evening, we’d have a timeline of the party and all of the silly and sweet things that had occurred.

hmm, and perhaps my statement multiplied by 1 or 3 million is why the instant film is being discontinued. Memories don’t always translate into dollars. Also, while Polariod is nostalgic to me and perhaps the generation above me, it’s not to someone in their teens or 20’s.

Seems to me that if Polaroid did some marketing and made that medium feel relevant, then it could still sell okay. But I guess they’re a big company and it’s just not worthwhile to their bottom line.

regards -Debbie

Cartoodling.

Yesterday we released our first new product in awhile. It’s an Adobe Photoshop plugin called ToonIt! Photo and the software creates absolutely gorgeous cartoons from photographs and other still images.

As I was working on the material for our launch, to keep myself amused late into the night, friends emailed me close-up photos of themselves. I would run a quick toon on the photo and sent the new image back. That was fun to do and a new word was born: ‘cartoodling’. It’s when you (ok, me) play around with a cartoon filter and just whittle and doodle the time away…

Below, my two late night helpers.

And remote support ;)

regards -Debbie

The Demise of Adobe

… has been rather exaggerated. Ok, way over-exaggerated.

Layoffs happen at big companies. When things are great you tend to hire based on great expectations. It’s better to have too much capacity and grow into it than to be overwhelmed. The flip side is when things slow you need to trim down and unfortunately, that means layoffs. An 8% reduction in workforce really isn’t something that should be seen as that concerning. At least, from an end users perspective… for the folks getting laid off… yeah, it sucks. Although Adobe has been known to give nice severance packages.

Adobe laid off 150 people in 2001, and Macromedia laid off 170, which was 10% of the staff at the time (which was partially because of a merger, but if things had been booming I don’t think it would have been nearly as high). So layoffs are hardly unprecedented. If Adobe and Macromedia survived the dot.com implosion, I’m sure they’ll do ok this time around.

The other factor in all this is that it’s incredibly difficult to get loans or other financing right now. You would think (and this is WHOLE other rant) that with the banks getting all this taxpayer money they’d be back in business making loans. But no. Things are tighter now than they were 6 months ago.

So… companies like Adobe really need to conserve the cash they have on hand. They don’t have as much flexibility in ‘waiting and see’.

This was, at least from Adobe’s perspective, a smart and necessary thing to do. Digital Anarchy is dependent on Adobe products, and I’m not reading anything into this other than just the normal reaction to the reduced expectations that happen in a recession (We’ve been in one for about 9-12 months at this point).

For Digital Anarchy, we’re proceeding much like Adobe (minus the layoffs… we don’t have enough people as it is :-), cutting the costs we can and continuing to release products. We’ve got four products on schedule to be released over the next 3-4 months. With any recession you can’t stop investing in new products, but you do need to watch your costs very carefully. That’s all Adobe is doing.

cheers, Jim

—————————-
Jim Tierney
www.digitalanarchy.com
Digital Anarchy
Filters for Photography & Photoshop
f/x tools for revolutionaries
—————————-

Gearing up for a product release.

We’re all pretty excited around here at Digital Anarchy about our upcoming product release. Usually we don’t talk about products until they are released, but we pre-announced this product earlier in the year — err, a few times earlier in the year — and it’s finally hitting the market this week.

The product is ToonIt! Photo and you can see images, well, right here. You can also check out footage showing off last year’s release of ToonIt for video apps. The medium is different but the underlying software is the same.

Toonit Photo cartooning software from Digital Anarchy

'After' image for Toonit Photo cartooning software

Even though I am working through the weekend, I’m having a blast writing our manual and web pages and tutorial scripts. After all, how can it NOT be fun to turn yourself (and mom) into a cartoon?

regards -Debbie