Tag Archives: Photoshop

Creating GIFs from Video: The 4K Animated GIF?

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I was at a user group recently and a video editor from a large ad agency was talking about the work he does.

‘web video’ encompasses many things, especially when it comes to advertising. The editor mentioned that he is constantly being asked to create GIF animations from the video he’s editing. The video may go on one site, but the GIF animation will be used on another one. So while one part of the industry is trying to push 4K and 8K, another part is going backwards to small animated GIFs for Facebook ads and the like.

Online advertising is driving the trend, and it’s probably something many editors deal with daily… creating super high resolution for the broadcast future (which may be over the internet), but creating extremely low res versions for current web based ads.

Users want high resolution when viewing content but ads that aren’t in the video stream (like traditional ads) can slow down a users web browsing experience and cause them to bounce if the file size is too big.

Photoshop for Video?

Photoshop’s timeline is pretty useless for traditional video editing. However, for creating these animated GIFs, it works very well. Save out the frames or short video clip you want to make into a GIF, import them into Photoshop and lay them out on the Timeline, like you would video clips in an editing program. Then select Save For Web… and save it out as a GIF. You can even play back the animation in the Save for Web dialog. It’s a much better workflow for creating GIFs than any of the traditional video editors have.

So, who knew? An actual use for the Photoshop Timeline. You too can create 4K animated GIFs! ;-)

animated GIF

One particularly good example of an animated GIF. Rule #1 for GIFs: every animated GIF needs a flaming guitar.

Creative Cloud from a Software Design Perspective

The Creative Cloud has gotten mixed reviews from users. Many users don’t like the idea of ‘renting’ software and feel Adobe is forcing them to pay more or gouging them. While this may or may not be true, there are other reasons for Adobe wanting to make this switch.

Software is traditionally done in big releases. You work for a year or more and deliver the final product with much fanfare. This is a feast or famine type of thing… users get all or nothing and the company bets the farm that the release is all that and a bag of potato chips. This really isn’t great for either users or the company.

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What Does the Creative Cloud Mean to You?

Last month we asked folks to do a survey about the Creative Cloud and how they felt about it. I thought I’d share the results as some of you may also be curious what you’re fellow users are thinking about the Creative Cloud.

Creative Cloud

Keep in mind that the survey was done before Adobe announced the price drop on Photoshop & Lightroom to $10/mo. So the data is already somewhat out of date, but maybe sheds some light on why they dropped the price.

Continue reading What Does the Creative Cloud Mean to You?