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Beauty Work for Corporate Video

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We love to talk about how Beauty Box Video is used on feature films by the likes of Local Hero Post and Park Road Post Production  or broadcast TV by NBC or Fox. That’s the big, sexy stuff.

However, many, if not most, of our customers are like Brian Smith. Using Beauty Box for corporate clients or local commercials. They might not be winning Emmy awards for their work but they’re still producing great videos with, usually, limited budgets.   “The time and budget does not usually afford us the ability to bring in a makeup artist.  People that aren’t used to being on camera are often very self-conscious, and they cringe at the thought of every wrinkle or imperfection detracting from their message.”, said Brian, Founder of Ideaship Studios in Tulsa, OK. “Beauty Box has become a critical part of our Final Cut X pipeline because it solves a problem, it’s blazing fast, and it helps give my clients and on-camera talent confidence.  They are thrilled with the end result, and that leads to more business for us.”

An Essential Tool for Beauty Work and Retouching

Beauty Box Video has become an essential tool at many small production houses or in-house video departments to retouch makeup-less/bad lighting situations and still end up with a great looking production. The ability to quickly retouch skin with an automatic mask without needing to go frame by frame is important. However, it’s usually the quality of retouching that Beauty Box provides that’s the main selling point.

Example of Brian Smith's skin retouching for a corporate clientimage courtesy of Ideaship Studios

Beauty Box goes beyond just blurring skin tones. We strive to keep the skin texture and not just mush it up. You want to have the effect of the skin looking like skin, not plastic, which is important for beauty work. Taking a few years off talent and offsetting the harshness that HD/4K and video lights can add to someone. The above image of one of Brian’s clients is a good example.

When viewed at full resolution, the wrinkles are softened but not obliterated. The skin is smoothed but still shows pores. The effect is really that of digital makeup, as if you actually had a makeup artist to begin with. You can see this below in the closeup of the two images. Of course, the video compression in the original already has reduced the detail in the skin, but Beauty Box does a nice job of retaining much of what is there.

Closeup of the skin texture retained by Beauty Box

” On the above image, we did not shoot her to look her best. The key light was a bit too harsh, creating shadows and bringing out the lines.  I applied the Beauty Box Video plugin, and the shots were immediately better by an order of magnitude.  This was just after simply applying the plugin.  A few minutes of tweaking the mask color range and effects sliders really dialed in a fantastic look. I don’t like the idea of hiding flaws.  They are a natural and beautiful part of every person.  However, I’ve come to realize that bringing out the true essence of a person or performance is about accentuating, not hiding.  Beauty Box is a great tool for doing that.” – Brian Smith

Go for Natural Retouching

Of course, you can go too far with it, as with anything. So some skill and restraint is often needed to get the effect of regular makeup and not making the subject look ‘plastic’ or blurred. As Brain says, you want things to look natural.

However, when used appropriately you can get some amazing results, making for happy clients and easing the concerns of folks that aren’t always in front of a camera. (particularly men, since they tend to not want to wear makeup… and don’t realize how much they need it until they see themselves on a 65″ 4K screen. ;-)

One last tip, you can often easily improve the look of Beauty Box even more by using tracking masks for beauty work, as you can see in the tutorials that link goes to. The ability of these masks to automatically track the points that make up the mask and move them as your subject moves is a huge deal for beauty work. It makes it much easier to isolate an area like a cheek or the forehead, just as a makeup artist would.