I recently was chatting with a photographer who pretty much blamed all the ills of the industry on Moms in hot pants. Yep, that’s why he no longer goes to WPPI and why the photo business isn’t what it used to be. Moms in hot pants with their toy DSLRs undercutting real photographers. What IS the world coming to?

(ok, so this is from the Sony advert that’s very funny. See post from last week.)

I think mostly what he’s upset about is a new generation of photographers. I suspect when he got out of school there were a bunch of old photographers bitching about all these kids with their Canon AE-1s running around in bell bottoms pretending to be photographers and working for peanuts.

But change happens. A new generation comes along, new ways of marketing appear, and new cameras are released. Just because you think Twitter is the dumbest thing since the Pet Rock, doesn’t mean you don’t have to use it. (At least Twitter doesn’t limit who’s sees your posts like Facebook does now) Marketing has always been critical in photography and it’s even more so now. It’s just the way of doing it has changed somewhat. It requires a little more consistent engagement… like this blog. Which you’ll note I’m not writing on Facebook. I’ll post the link on FB, but because FB limits who sees it, it much more effective to do the writing here and link to it from the various interwebs.

If a few Moms with Canon Rebels are on the verge of sending you out of business, I don’t think the issue is the Moms. Hell, hire one of them. If you can get in with the Mom Mafia you’re golden!

And besides, given the amount of tradeshows I go to that are nothing but geeky guys, I’m having a hard time seeing what the complaint is about a little gender diversity (hot pants or no). But it’s no secret why you’re seeing a lot of women in photography… they tend to communicate better than men, have more emotional intelligence, and are excellent shooters. I mean, who do you think a bride is going to want to shoot her wedding? The energetic gal in hot pants or the grumpy, old guy? It’s all about being a good communicator these days, whether it’s on social media or during a shoot. Don’t be the grumpy, old guy.